Get the best Returns from Adwords, whatever your budget
Adwords is the PPC or CPC model based advertisement platform from Google. It is a paid search method. It places your website or web page on top of the search engine pages but with the help of paid search advertisements. PPC method is used to instantly bring search traffic to your page via search clicks.
Adwords has now become a synonym for PPC or pay-per-click advertisements and is being widely used by companies. The other terms used for PPC-adwords (or simply referred as PPC by many) is paid search engine listings or Paid Search Advertising (PSA). Why adwords-PPC is commonly referred to as PPC is due to the dominance of Google as the leading search network and majority of client companies, advertisers and PPC agencies or services provider using it and referring to it as PPC.
This is because Google dominates the search industry and according to several sources it enjoys a market share of somewhere around 80-90% of the market. So, when you consider advertising on the search network, the obvious choice is that network which puts you in front of 80-90% of the searchers globally.
We put your ads in front of about 90% of the searchers and online visitors by properly using and fully optimizing the two major search networks on this planet. Google offers two advertising channels or networks under its adwords platform, which are search network and display network.
Search network uses the search engine pages to display text based advertisements for your business.
Display network uses other websites to display more visual ads containing images and even videos.
We, as a PPC agency, are focused more on optimization, to make your paid search strategies are that more effective so that your ads deliver more. Optimization is the core and is one of the important factors considered by search engines for ad placement (may be the most important factor). And not only for the search engines and the advertisement content, we optimize the complete advertisement funnel, right from web page to ad copy and the keywords.
PPC paid search strategies and approach are quite similar to that of SEO, involving keyword research, tags and the focus on optimization. Both are two parts of search engine marketing or search based marketing, and the objective in both is the same i.e. higher position and appearance on search engine pages (SERP), via different channels. And again, since the objective is search engine page appearance, your position on that page depends more on proper optimization.